This list will include your must-have shots, such as specific images you need for a marketing campaign or to update your room listings. Create a Shot ListĪnother essential step for preparing for a hotel photo shoot is writing a shot list. A professional hotel photographer will convey the experience guests can expect when they arrive at your resort while drawing attention to the special features your establishment offers. When writing your creative brief, include any information your photographer may need to capture the spirit of your hotel and fulfill your project needs, including:Īll of these factors will influence how your photographer stages each shot, the kinds of models they choose and what props or decorations they incorporate. This brief will serve as guidance for the photographer during shooting and editing to ensure the final results meet your needs and expectations. Prepare a Creative BriefĪfter meeting with your photographer and discussing your vision, you will prepare a creative brief. Experience is essential for finding a photographer who will understand your hotel's brand guidelines and work diligently to design shots that showcase the best aspects of your resort. Look for a photographer with a rich portfolio of hotel photography featuring diverse and beautiful shots. The next step is choosing the right hotel photographer who can make your vision come to life. Your photographer will carefully craft images that tell your brand story through movement, colors and creative angles. A skilled hotel photographer can capture the experience of your hotel from the energy of the guests to the style of the decor. What sets your hotel apart from the rest? Do you offer an unbeatable location in the middle of a lively city, or a quiet and peaceful getaway complete with a professional spa and sparkling pool? Are you a family-friendly and fun resort or a sophisticated and elegant hotel perfect for those traveling on business?ĭetermine the personality of your hotel and the story you want to tell before your hotel photo shoot. Here are some steps to take when planning and preparing for a hotel photo shoot: 1. To achieve the best results, hoteliers should have an idea of the story they want their hotel photos to tell and the brand personality they want to convey. When planning a hotel photo shoot, there are several steps to take before the shooting day arrives. Preparations and Planning for a Hotel Photo Shoot So, how do you prepare your hotel for a photo shoot that will capture the essence of your resort with eye-catching and beautiful images? In this piece, we will teach you everything you need to know about preparing your hotel for a photo shoot from grooming the exterior to primping the guest rooms. When you raise this number to one hundred photos or more, the chance of a booking inquiry increases to 238 percent higher than a hotel listing without photos. High-quality hotel photos will highlight what makes your establishment unique to attract more customers and boost your bookings.Īccording to a study by TripAdvisor, a property page with at least one photo earns 138 percent more engagement from travelers and increases the chances of a booking inquiry by 225 percent. Whether they are dreaming of a hotel that is chic and modern or rustic and historic, potential customers will browse the photos of your resort to determine if it offers what they are looking to advertise any. When searching for a place to stay at their next travel destination, vacationers want a hotel that will fulfill their expectations for comfort, class and an overall stunning experience.
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